Green Smart represents our commitment to making flooring more efficiently and responsibly. By reducing energy and water use, minimizing waste, and supporting renewable energy and carbon offset projects, we’re working to reduce our environmental impact while creating flooring designed for lasting performance.
Building Better Starts from the Ground Up
Dwellings flooring brings together thoughtful design, lasting performance, and more efficient manufacturing practices for the spaces we build and the people who live in them. From PureColor® carpet to PureGrain® hard surface flooring, our approach to sustainability starts with how our products are made and extends to how they perform over time.
Download our Sustainability Report
Efficiency Built Into the Process
How flooring is made matters. Our vertically integrated manufacturing process is designed to reduce production travel, energy use, water consumption, and waste while helping us maintain consistent quality and efficiently serve our customers.
Whether you’re selecting flooring for a single home or specifying products across an entire project, understanding how flooring is made and independently evaluated can help you make more informed choices for the spaces you create.
Current Initiatives
Four Walls Process
Vertical integration keeps key manufacturing processes under one roof, helping reduce energy use, production travel, and waste.
Manufacturing Efficiency
Raw materials enter one door and finished flooring exits another, traveling approximately 2.5 miles during production compared with an industry average of 250 miles.
PureColor® technology
Our solution-dyed carpet manufacturing process uses less water and energy while reducing greenhouse gas emissions compared with traditional dye methods.
PureGrain® technology
Bio-based and recycled materials, along with on-site post-industrial LVT recycling, help reduce the environmental impact of our High-Def™ hard surface flooring.
Third-Party Auditing
Independent certification and auditing organizations help verify the accuracy, credibility, and transparency of our sustainability data.
Engineered for Longevity
Durability is part of sustainability. Our flooring is designed for lasting performance, helping reduce premature replacement and long-term material consumption.
The PureColor & PureGrain Journey
PureColor® carpet is made in Dalton, Georgia, at our vertically integrated manufacturing facility, where we manage the process from raw materials through finished flooring. Keeping production under one roof helps us maintain consistent quality and color while reducing the distance materials travel during manufacturing.
Raw Materials
Extrusion Yarn Production
Coating Distribution
Finished Product To Customer
PureGrain® High-Def flooring is manufactured in our 300,000-square-foot Dalton, Georgia, facility, where rigid core production, digital printing, cutting, and profiling come together under one roof. This streamlined process gives us greater control over quality, design, and manufacturing efficiency from start to finish.
Rigid Core Extrusion
Direct To Print Technology
Cutting and Profiling
Finished Product To Customer
PureColor Sustainability By The Numbers
87%
Reduction in water usage vs. other dye methods
30%
Reduction in energy usage vs. other dye methods
42%
Reduction in greenhouse gas emissions vs. other dye methods
99%
Reduction in production travel vs. industry average
Certifications That Benefit You
Independent certifications and third-party assessments provide greater transparency into the materials, emissions, and environmental impacts of our flooring. These programs help builders, designers, contractors, and homeowners make more informed product decisions with credible, verified information.
Carpet Rug Institute (CRI)
Our carpet products are certified through the Carpet and Rug Institute’s Green Label Plus program, which identifies carpet products tested for very low VOC emissions. Look for the Green Label Plus logo on Dwellings carpet samples.
Environmental Product Declaration (EPD)
Environmental Product Declarations provide third-party verified information about a product’s environmental impacts based on Life Cycle Assessment data, helping provide greater transparency throughout the product lifecycle.
Life Cycle Assessment (LCA)
Life Cycle Assessments evaluate the environmental impacts of PureColor® carpet across its lifecycle—from raw materials and manufacturing through transportation, use, and end-of-life. This data helps identify opportunities to reduce environmental impact and provides transparent, science-based product information.
FloorScore
FloorScore® is a third-party certification for hard surface flooring and adhesives that meet established indoor air quality requirements. Certified products are tested for VOC emissions and meet criteria recognized by a range of healthy building programs.
GREENGUARD
GREENGUARD certification identifies products tested to meet stringent standards for low chemical emissions. Certified PureColor® carpet products can help support healthier indoor air quality in the spaces where people live, work, and gather.
Focused on What’s Next
Sustainability is an ongoing effort. We continue to evaluate the environmental impact of our products and manufacturing processes while exploring opportunities to improve efficiency, reduce emissions, and support reputable renewable energy and carbon offset projects. Through our Green Smart initiative, we’re committed to making measurable progress as our products and processes continue to evolve.
Sustainability Resources
Explore sustainability reports, certifications, and manufacturing resources for more information about our materials, processes, environmental impacts, and third-party verified product data.
Engineered Floors Sustainability Report
View Here
PureColor Manufacturing Process Infographic
View Here
PureGrain High-Def Manufacturing Process Infographic
View Here
CRI Green Label Plus Certification
View Here
EPD Certification for carpet products
View Here
LCA Certification for carpet products
View Here