PureColor HD – Dwellings

Shades of color that fit your style

PureColor High-Def® is an advanced solution-dyed carpet technology that incorporates up to 24 colors and shades to create greater depth, dimension and a more natural visual. Its sophisticated multicolor construction coordinates beautifully with surrounding flooring, finishes, furnishings and décor—giving designers, builders and homeowners more flexibility to create spaces that feel thoughtfully connected.

Key Features & Benefits

Stain Resistance

Helps resist tough everyday stains like coffee, red wine, chocolate and ketchup.

Cleanability

Designed for easy care and safe cleaning—even with a bleach solution.

Fade Resistance

Helps maintain beautiful, consistent color, even with prolonged exposure to sunlight.

Color Consistency

Solution-dyed color runs throughout each fiber for lasting, consistent color.

Soil Protection

Built-in soil protection helps repel dirt from every fiber.

The Four D’s of PureColor High-Def

Depth

Up to 24 colors and shades create layers of complexity for a richer, more natural-looking carpet.

Durability

High-twist construction and advanced fiber engineering deliver lasting performance for the demands of everyday living.

Dimension

A high-resolution finish creates exceptional color clarity and texture you can see and feel.

Design

A sophisticated mix of colors makes it easier to coordinate carpet with flooring, cabinetry, paint, furnishings and other finishes throughout a space.