PureColor® is our proprietary solution-dyed carpet fiber technology, engineered for lasting color and everyday performance. Because color is built into each fiber, PureColor carpet offers exceptional resistance to stains, fading and bleach while delivering vibrant, consistent color from room to room. It’s durable flooring designed to meet the demands of busy homes and today’s residential projects.
The color on traditional carpet fibers is only skin-deep and sits only on the surface, like the red skin of a radish.
With PureColor, the color is built into the fiber, like the orange of a carrot.
Helps resist tough everyday stains like coffee, red wine, chocolate and ketchup.
Designed for easy care and safe cleaning—even with a bleach solution.
Helps maintain beautiful, consistent color, even with prolonged exposure to sunlight.
Solution-dyed color runs throughout each fiber for lasting, consistent color.
Built-in soil protection helps repel dirt from every fiber.
Our PureColor® carpet features our proprietary brand of solution-dyed fibers extruded from a durable, stain-resistant polymer. This unique fiber technology provides vibrant, high definition visuals resulting in inherently vivid, durable carpets that not only won’t stain, but are also resistant to fading or bleach.
32%
less energy
42%
less greenhouse gasses
87%
less water
Made in the USA
By submitting this form, you agree to receive product updates and promotional content from Engineered Floors. You can unsubscribe at any time.